Destination Storytelling: Visit Sarasota County & GOSH PR
In partnership with the tourism board Visit Sarasota County and GOSH PR, I was commissioned for an immersive illustration and content residency on Florida’s Gulf Coast. The primary goal was to capture the authentic spirit of Sarasota through location drawings and cinematography. This was then translated into a creative-driven digital campaign across my social media of over 86k travel and art enthusiasts. Alongside creating content, I also led a live drawing event at the five star hotel Art Ovation. The objective was to highlight the creative core of Sarasota, inspire the UK market and drive tourism to the destination.
Sketchbook Illustrations
All drawings created with Caran d’Ache Luminance pencils on site in Sarasota.
There is something about stopping to draw a place that changes how you see it. You slow down and notice the quieter details. Drawing will always be my favourite way to explore a new location and feel deeply connected.
The act of drawing on location becomes an invitation for conversation - creating connections everywhere you go. Art enables you to communicate across language barriers and cultures when words can’t.
The Ringling Museum of Art
Bayfront Park
Columbia Restaurant
Circus Vogue Event
Marie Selby Botanical Garden
LIVE ILLUSTRATION
Art Ovation Hotel
During the week in Sarasota I also ran a live drawing event in the five star hotel Art Ovation. During this immersive drawing session, guests became part of the illustration process, watching and asking questions as the drawing came together - featuring the local landmark of The Ringling Museum of Art.
SOCIAL MEDIA CONTENT
An inspirational carousel post highlighting the beauty of drawing on location to connect deeply with a location - sharing my favourite drawings and scenes from Sarasota. The carousel format comprises a selection of camera videos with handwritten text on top - here are screenshots of the cover images.
Another carousel post featuring professional camera videos alongside illustrations and animations for every location. Sharing my favourite locations in a creative and engaging format.
CONTENT 2
REELS
The final pieces of content involve two reels. One featuring a selection of my sketchbook drawings on location and the other being a narrative-driven more educational voiceover video, sharing the process of drawing at The Ringling Museum of Art. View the reels below…
